Research Center for Business Simulation

This research aims to systematize knowledge on the design and management of innovative and sustainable service systems by focusing on cases in which service delivery sites solved problems such as operational inefficiencies and labor shortages by strategically setting low service goals, and to propose a new view of service and a new way of thinking about service design and management from the perspective of sustainability, customer satisfaction, and operational simplification. The significance of this research is to systematize the fact that “it is possible to find situations that are not the best but sufficient” as a management science and to achieve “Decent Work and Economic Growth,” one of the
goals of the SDGs.